Even if a simple sign in your yard did produce a buyer knocking on your door, how will you handle the following questions:
"How does your home compare to others like it in the area?"
"How did you determine the fair market value of this property?"
"What about financing? Can you help?"
"If I make an offer, who will draw up the paperwork?"
"Why aren't you using a REALTORŪ? Is there something wrong with the property?"
"Since you aren't using a REALTORŪ, we can take their fee right off the top, right?"
In a survey conducted last year, owners who sold their homes without assistance from a REALTORŪ received on average 12% less than comparable sales on other homes in the area. Why do all of the work yourself, spend money marketing, and still get less than if you hired a professional?
Selling your home is one of the most important financial transactions you will make in your life. Don't take risks. Selling your home is nothing like selling a car. Every home is different, and every homebuyer wants to offer you as little as possible. How do you determine the real market value?
Almost all homes are sold using a REALTORŪ or Real Estate Broker. As a top real estate professional, it is my job to help you negotiate with all those buyers who want something for nothing. Not to mention preparing your home for sale, marketing it locally, nationally, and internationally. Guiding you through the complex paperwork and pitfalls of escrow and closing. Make sure you are really ready to handle all of that before pounding that sign into your front yard. Errors can cost you thousands of dollars!
Remember: Buyers want to offer you as close to nothing as possible! While that "For Sale By Owner" sign might sound like a good idea, it usually means a different thing to buyers: "Try to steal this one."
If you must sell your own home, at least let me give you a sense of its true market value. Tell me a bit about your home, and I'll do a quick Comparative Market Analysis and let you know what I feel it is worth. I'll also describe, as an experienced, top Real Estate BrokerŪ, how I would market your property, and how many thousands of dollars I spend to market property every month - remember that you have to market your home to all potential buyers in order to get the highest possible price.
- NUMBER1EXPERT™ 
